Last year, I achieved the largest growth in my business so far and enjoyed working with so many biz mums. Although I would never class myself as being ‘techy’ I do get lots of questions about which online tools I use in my business and why I choose them. The truth is that there are soooooo many hundreds of thousands of online tools out there to leverage my business further; but in all honesty, what I use is a great fit for my current business position and vision. Upgrades come as up-levelling is required.
At this stage in my business, affordability is key and I’m known for being a bit of a tight-arse when it comes to paying for stuff, but not everything I’ve chosen to use is actually free… I just choose carefully when and where I do pay. Below is a list of the 7 online tools that keep my business thriving. Some of the online tools listed below are affiliate links, which means that if you decide to check them out for yourself and purchase, I may earn some pocket money for my wine fund.
Late last year I launched my first product and I needed a platform that not only let me list the item, but process payments, collect customer information, track inventory, communicate with customers and basically track everything for me.
The best thing about Selz, is that if you’re ‘selling’ a free product, you don’t need to pay for an account. I did this for a little while when I had a free eBook but no website (perfect for anyone who wants to build a list but who do not have their own site).
To sell my diary, I only had to pay a small monthly fee, which I was able to cancel at any time (and in my case, that was when I ran out of stock). There’s truly nothing better than being able to turn monthly fees on and off as needed. It’s a real money saver.
The program is insanely easy to use and as a ‘non-techy’ person, I was able to navigate effortlessly through the item listing and sales process. I was able to choose how often they paid me, and the money would transfer straight into my account.
I adore Selz. You will too.
Ever wonder how I make my blog post images? I use Canva. The best part? It’s FREE.
In Canva, you can create almost anything from social media posts, to memes, documents, invitations and stacks more and they have customisable templates ready to use. Some of the images are free to use, but if they’re not, they cost just $1USD a piece. Great value! There’s also stacks of cool fonts to choose from.
For those who want consistent branding on their images and documents, I do recommend their paid program Canva for Work. Canva for Work allows me to save my branding preferences such as fonts and colours and also gives me the option to add team members, should I wish to hire someone. This saves me sooooo much time and it means that I can create beautifully branded graphics in a jiffy.
Every business needs a mailing list. I can’t boast… mine isn’t massive or anything, but I DO have one. A mailing list allows me to write to my subscribers and keep them up to date with what’s happening in my business, share new resources, sell products and services and basically keep the love alive between myself and my fellow biz mums.
There are literally no excuses for not having a list when you’re in business, so check it out now and start sending your tribe some love!
Don’t have time to spend all day on Facebook? Me neither. Well, that’s what I tell myself haha! Your business page should be full of educational, inspiring and informative content every single day and let’s face it, you’d have to be online most of the day to get that content organised and posted which takes you away from doing your income producing activities. That’s why I use Buffer.
Buffer allows me to schedule my social media posts in advance and I can choose the order in which it uploads plus the day and time.
The free account allows you to choose one social media platform and page (eg your business Facebook page or your Facebook group or your Instagram etc) and provides you with space for up to 10 scheduled time-slots for posts.
If you’d like to schedule more than this, or schedule onto more than one page/platform, then you can upgrade to a free account. At the moment, I’m using the free account.
This can save you some serious time. If you spend a couple of hours a week scheduling ahead, then you can sit back and get busy making the money and working ON your business.
Using social media to market my online business is just smart business. Usually, people will use one primary social media platform and one or two secondary platforms. My primary platform is Facebook and my secondary platforms are Instagram and Pinterest. I’ve also dabbled in YouTube.
When choosing which social media platforms are best for your business, ask yourself “is this where my ideal client or target market hang out?” When you post content, it is essential that your message reaches the RIGHT people, not just ANY people.
I use my Facebook business page to share my own content (like this blog post), share photos and stories about my life that are relevant to the mummy juggle, share others’ content that I know my ideal client would be super interested in, sell my products and services and to inspire and uplift through motivational images, quotes and stories. It is the quickest and most efficient way to reach you amazing biz mums!
What’s your primary social media platform? Please leave a comment at the end of this blog so that I can check you out and follow you!
Confession #1 – WordPress scares me.
Confession #2 – It scares me less than it used to. Basically because I keep learning.
My host is Site Ground
My theme is Darling, by Restored 316
I’m kind of intimidated by its magnitude, and I’m not techy so I tread lightly as I write about it in case I make an error. This will be brief.
Basically, WordPress is how my website exists. It’s the complete back-end of my system and without it, I wouldn’t be able to publish this blog.
There’s free and paid versions available and a stack of different themes (layouts) that you can buy and choose from in order to customise your website.
Don’t ask me how to create a website. Don’t ask me how to get started. I’m terrified that I’ll give you the wrong advice. This is NOT my forte.
Luckily, I know some experts, so if you’re keen to get started with your own website using the WordPress site, just get in contact and I’ll recommend some wonderful people who can get you started.
Zoom is a platform that allows you to host video calls and run webinars. Like most things, there are free and paid versions available.
The free version allows you to have a video call with one other person for an unlimited amount of time or with 2 or more guests for up to 45 minutes. You can record your call and share your screen with attendees (perfect for training or running webinars).
The paid version allows you unlimited call times with an unlimited number of people plus record your call and share your screen with attendees. It may also give you a range of other features, but I’ve not needed them just yet.
Usually, I use the free account, but depending on what I have coming up in my schedule, I can pay for a month at a time which suits me beautifully!
I hope you’ve enjoyed this little insight into the back end of my business and of course I’m more than happy to answer any of your questions! Like I said, there are so many different options and platforms available and it’s essential that you do your research when choosing what’s right for you and your business.
Be brave and takes risks because that’s when the magic happens.
Cheers to your upcoming business success!