At this very moment, I’m part of exactly 49 Facebook groups. Some of them are private interest groups, some are business groups and some… well some are groups that I actually had no idea I was part of until I just looked! After I write this blog post, I think I’ll go and cull this number down a fair bit! How about you? How many groups are you part of?
Facebook groups are powerful. They’re intimate and they’re full of people just like YOU. People who are there to connect and grow, inspire and be inspired. People who are looking for opportunities to further their business opportunities in an authentic way. Authenticity is a rare value in business these days and those who are brave enough to embrace it, do very well.
Being authentic is more than just being yourself. It is about having clear direction, core values and consistent action around these things.
So how can you use Facebook groups authentically, to grow your business?
Know Thy Purpose
This starts with making sure you’re in the right groups for your business. Do you need to do a bit of a clean-up of your groups? Ask yourself, “why am I part of this group?” and “what purpose does this group serve me?”
Sometimes we belong to a group because it’s where our customers hang out. Sometimes it’s where others in our industry hang out. And sometimes it’s where we go to learn and grow our skills.
Have a clear understanding of what the purpose of each group is, and what you will use the space for.
Engage Openly & Often
Once you’ve decided on which groups are the best fit for you, jump in and get involved. If you’re new to a group or haven’t been active in a while, begin by introducing yourself. I’d suggest choosing 3-5 groups that you can commit to being active in each week, and plan for regular engagement within the group.
Although creating your own posts is a great way to engage with others in groups, it doesn’t always mean that you have to create a new post each day. It can also mean that you engage regularly with others’ posts.
Here are some ideas:
‘Like’ lots of posts.
Cheer others along and help them celebrate their success by commenting.
Offer your support and knowledge.
Give your opinions.
Develop relationships within the group.
Seek to Serve Before you Sell
You’ve likely seen this before in groups… people who just try to sell all the time. Their posts are about selling, their comments are about selling and their only engagement in the group is related to selling.
The first rule of sales is “it’s not about you.” The same thing goes for authentic engagement in Facebook groups.
People buy from people they know, like, trust and have a connection with. The way to build this trust and connection is to develop relationships with others and be seen as someone who gives value, selflessly.
You have a unique skill and knowledge and people want to tap into that. Don’t be afraid to share what you know and add value to discussions. Don’t be afraid to answer questions. Don’t be afraid to give give give!
Seeking to serve and giving value within groups helps people view you as an expert in your chosen field and people respect that! Your help, knowledge and advice can completely transform someone’s business or customer experience and guess who they’re going to come looking for when they’re ready to buy? Yes, you.
Collaborate & Network
Working from home or running an online business can be very isolating at times. Few biz mums have the time or opportunities to get out to networking events and conferences to meet other people in their industry. So think of the time you spend in your Facebook groups like cocktail hour.
As you begin to engage more within your existing groups, you will become drawn to other like-minded biz mums and develop relationships with them. Nurture these relationships and take the time and opportunities to keep in touch with these people outside of the platform.
You can collaborate and network in many different ways. You can actively recommend someone else’s services, purchase from someone else and even begin a collaboration with another biz mum if you have complimentary products, services or interests. Your customers will love this!
This one may sound harsh, but it’s actually the best tip. If you’re in a group that doesn’t resonate with you or feel like a good fit for you or your business, then leave. You can always go back to it at a later time. Sitting in a group where you aren’t adding value is a waste of everyone’s time. Clearing out your unused and uninspiring groups will help you to create a space for the groups that matter most.
Would you like to be part of an amazing Facebook group?
This is your official invitation to our private Biz Mum Facebook group where we would LOVE to hear all about you and your business. Simply click to request entry and in no time at all I will approve you to join. Don’t forget to start with a #introduction post!